Perhaps you already have a post like this, but is it really up to scratch? Does it talk about all the watch brands and categories that searchers want to learn about? It’s clear from analyzing search intent that you should write a list-style blog post that focuses heavily on luxury brands. How do you make sure your content fits the bill?īy covering all the things searchers want to know and expect to see.įor example, let’s say that you want to rank for the term “best watch brands.” It also needs to be deserving of a place on the first page, where Google aims to show the most relevant, useful results. Having content that aligns with search intent isn’t enough. Make sure your content covers the topic in full It’s harder to quantify than type and format, but essentially, it’s the dominant USP of the content on the first page.įor example, almost all the pages that rank for “blogging tips” are aimed at newbie bloggers.Īs a result, you’d struggle to rank a list of tips for increasing blog earnings from $5k to $10k a month here because that’s not what beginners want to see. This is the most common “angle” amongst the top-ranking pages. … whereas for “blogging tips,” it’s list-style posts: Looking at pancake recipes again, we can see that “how to” is the prevalent content format… It applies mainly to when you’re trying to rank informational content. This is the dominant “format” amongst the top-ranking pages. … whereas pages ranking for “buy MacBook Pro” are product pages: You can get a sense of the dominant content type by looking at page titles and URLs.įor example, we can see that all the pages ranking for “how to make pancakes” are blog posts… Landing page (a page pitching a product or service).Category page (a page showing multiple products).Product page (a page about a single product).
This is the most common “type” of content in search results. You’ll have an easier time ranking if your page aligns with the three C’s of search intent, which are: How do you check this? Compare it to what’s already ranking on the first page. Just make sure it aligns with search intent (i.e., is the type of content Google wants to rank for your target keyword). Now, the page you want to rank on Google might be your homepage, but it doesn’t have to be. It’s important to realize that Google ranks web pages, not websites.įor example, we rank on the first page for “where to get backlinks” and “where to buy backlinks” with two different pages.
Choose or create a page (that aligns with search intent) Generally speaking, the lower this number is compared to the current first page results, the more difficult it’ll be to rank.
HOW TO SEARCH A PAGE GOOGLE FREE
You can check how they compare with your website using our free website authority checker. For example, you can see that Missguided has the lowest DR of the bunch here at 70, but that’s still super high. This shows the strength of the top-ranking websites on a scale from 0–100.Ĭrucially, not all big brands have high authority websites, but many do. If you’re not sure who the big brands are in your industry, paste the keyword into Ahrefs’ Keywords Explorer, scroll down to the SERP overview, and look at the Domain Rating (DR) column. Ranking a page from amongst these results any time soon would be a tall order for even the smartest SEO. This is a clear sign that those looking to buy a new dress want to do so from a well-known, established brand. If they’re all from huge well-known brands and you’re a startup that nobody’s ever heard of, getting to the first page is going to be pretty tough-at least in the short-to-medium term.įor example, look at the search results for “dresses.”Įvery result is from a huge brand-Macy’s, Nordstrom, Missguided, Boohoo, etc. To do that, search for your keyword and look at the first page of results. So the next step is to understand the competitive landscape-starting with who you’re up against. Just as it’d be tough to start a successful variety store across the road from Walmart, it’s hard to rank on the first page of Google when competition is fierce.